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While the current 2008 Dodge Viper SRT10 just received an update for 2008 that includes a new version of its iconic V10 engine capable of producing 600 horsepower and a track-ready ACR model, it was only ever meant to be on the market for another two years until the fully redesigned next-generation Viper came out. Since that's reportedly not going to happen, the Viper will reportedly be sold as is through the 2011 model year. Some speed engineering going on here. The Viper has never been a cheap car to build, being assembled by hand at the automaker's Connor Avenue Assembly Plant. The obvious argument for killing the halo car is that money spent on developing the next-generation Viper could go towards better interiors and more appealing designs for bread and butter models, the sales of which keep the lights on at the company's Auburn Hills, MI headquarters. The Viper, however, has always been more than just a halo car for Chrysler, it's been a symbol of what the company can do when it's firing on all cylinders. If this report is true, to see it cancelled indicates just how lean these times really are for Chrysler under its new management. |
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